From the Donate Life website (donatelife.net):
Donate Life America is a 501(c)3 not-for-profit alliance of national organizations and state teams across the United States committed to increasing organ, eye and tissue donation. Donate Life America manages and promotes the national brand for donation, Donate Life, and assists Donate Life State Teams and national partners in facilitating high-performing donor registries; developing and executing effective multi-media donor education programs; and motivating the American public to register now as organ, eye and tissue donors.
To drive individuals, organizations and communities to increase the number of designated organ, eye and tissue donors who save and heal lives.
A nation that embraces organ, eye and tissue donation as a fundamental human responsibility.